Sahil Bloom – How to Build an Audience
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Topics we will cover
In 2 live, 90-minute sessions, we’ll teach you the principles of how to grow a large, engaged Twitter following and newsletter audience. We’ll also host 1 live, 90-minute workshop, where you’ll have a chance to engage with Sahil directly as he works through your pieces of content and provides feedback. Finally, we will be offering 2 live, 60-minutes optional workshop office hours, providing feedback on your content examples in a more intimate setting.
- How Twitter can advance your career as a founder, a creator, or an employee
- Selecting a topic to write about—and defining your unique voice and strategy
- Building a content engine
- Writing for engagement (Twitter and newsletters)
- Growing an audience on Twitter
- Engaging your audience through a newsletter
1. Why audience building matters
You’ll internalize why audience building creates leverage. Then you’ll use audience building frameworks to set goals.
2. Topic selection
You’ll select a content topic that you’re qualified to publish on. And you’ll narrow your focus.
3. Creating a content engine
You’ll build a process to consistently generate high quality ideas to write about.
4. Writing well
You’ll apply a framework to identify novel ideas, and write about them in a compelling way.
5. Twitter (Zero to one)
Strategy and tactics to go from 0 to 1000 followers on Twitter, quickly. Students will implement a process to hit 1k followers within their first 3 months on Twitter.
6. Twitter (Scaling)
You’ll grow from 1k to 10k+ followers on Twitter
You’ll port Twitter followers over to an email list, and build your own email newsletter to engage your list.
8. Live workshop
Sahil will provide feedback on concrete examples submitted by students.
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