An engaged audience is the ultimate form of leverage in the 2020s. Learn how the most resourceful founders and creators are gaining an advantage by building audiences. You’ll learn the core principles for growing a high-leverage Twitter following and newsletter. You’ll participate in 2 core teaching sessions, 1 live workshop, and 2 optional office hours workshops with Sahil, plus be treated to special guest appearances from Julian Shapiro, David Perell, Ana Fabrega, Greg Isenberg and more.Beyond the value-packed sessions, you’ll also get to connect with a cohort of peers attending the course within a private community where you can support each other’s growth.To improve the course experience, we’re limiting this cohort to 200 seats. They’re filling quickly, so join now to secure your spot.

• How Twitter can advance your career as a founder, a creator, or an employee
• Selecting a topic to write about—and defining your unique voice and strategy
• Building a content engine
• Writing for engagement (Twitter and newsletters)
• Growing an audience on Twitter
• Engaging your audience through a newsletter

Curriculum:

1. Why audience building matters

You’ll internalize why audience building creates leverage. Then you’ll use audience building frameworks to set goals.

2. Topic selection

You’ll select a content topic that you’re qualified to publish on. And you’ll narrow your focus.

3. Creating a content engine

You’ll build a process to consistently generate high quality ideas to write about.

4. Writing well

You’ll apply a framework to identify novel ideas, and write about them in a compelling way.

5. Twitter (Zero to one)

Strategy and tactics to go from 0 to 1000 followers on Twitter, quickly. Students will implement a process to hit 1k followers within their first 3 months on Twitter.

6. Twitter (Scaling)

You’ll grow from 1k to 10k+ followers on Twitter

7. Newsletters

You’ll port Twitter followers over to an email list, and build your own email newsletter to engage your list.

8. Live workshop

Sahil will provide feedback on concrete examples submitted by students.